About

AdAd Story

AdAd, the Israeli name for the Limonium flower, is more than a symbol for us; it’s an inspiration.

Known as the “everlasting flower,” the Limonium (עדעד in Hebrew) thrives in harsh environments like deserts and salt marshes. It embodies the very essence of what we look for in startups: resilience, resourcefulness, and a determination to blossom against all odds.

Just as the Limonium’s vibrant blooms defy expectations, AdAd seeks to support startups that challenge the status quo and forge their own paths. These companies possess a deep-rooted grit that fuels their ability to weather storms, adapt to change, and ultimately achieve lasting success.

Mission

We specialize in identifying resilient startups emerging from Israel’s post-challenge environments. This unique niche fosters battle-tested founders and solutions with proven grit.

Vision

AdAd doesn’t just invest in resilient startups, we empower them with a transformative advantage. Our category creation and domination expertise helps them shape emerging markets and become the undisputed leaders in their niche. This early-stage dominance fosters rapid growth and unrivaled brand recognition.

Values

Uncover the hidden gems of Israel’s post-tragedy resilience.

Create entirely new market categories.

Empower founders and technologies with real-world staying power.

F.A.Q.

What is AdAd’s investment thesis?

We focus on resilient Israeli startups that are poised to thrive in the aftermath of challenges or disruptions. Our specific interest lies in companies with the potential to create and dominate new market categories.

What types of startups does AdAd invest in?

While open to diverse opportunities, we have expertise in Technology and Category Creation. We look for groundbreaking founders building scalable solutions with the potential for global impact.

What stage of funding does AdAd focus on?

We primarily invest at the Pre-Seed / Seed / Series A stage.

What does AdAd’s due diligence process involve?

Our due diligence is rigorous and tailored to each company. We prioritize assessing founder resilience, market opportunity, category creation potential, technological innovation, and overall business viability.

How long does AdAd’s investment decision process typically take?

We strive for efficiency, aiming for a decision timeline of few weeks. However, this can vary depending on deal complexity.

Does AdAd take board seats?

Yes, we often take a board seat or observer role to provide active guidance to our portfolio companies.

How does AdAd support portfolio companies?

We are hands-on partners. Beyond capital, we offer mentorship, strategic market guidance, category creation expertise, introductions to our global network, and help with scaling and expansion, particularly into the US market.

What is AdAd’s connection to Raise the Round?

Ad-Ad’s unique partnership with Raise the Round gives our portfolio companies access to world-class fundraising education and support, further enhancing their success potential.

Why does AdAd focus on resilience as a key factor?

We believe Israel’s history of overcoming challenges breeds a unique entrepreneurial spirit. Startups forged in this environment often demonstrate unparalleled grit, adaptability, and a strong survival instinct vital for long-term success.

What specific qualities indicate resilience in a startup?

We look for founders who embrace challenges as opportunities, pivot strategically when needed, and have a demonstrated ability to learn from setbacks. Their teams should be equally driven and adaptable.

How does AdAd assess a startup’s resilience during due diligence?

We closely examine the founders’ backgrounds for instances where they’ve navigated obstacles. We assess the company’s track record, the market landscape, and the team’s ability to respond to potential disruptions.

About​

AdAd Story

Mission​

Vision​

Values​

F.A.Q.​

About

Mission

Vision

Values

F.A.Q.